“ORS Rao is a dedicated, committed and result oriented senior professional.” - Ravi Kumar, Secretary & Chief Executive Officer

“Excellent Person with depth of knowledge and experience.” - Dr. Rajesh Vaidya, Associate Professor at Shri Ramdeobaba College of Engineering & Management

"I have worked with Mr. ORS Rao at Cygnus Business Consulting & Research, Hyderabad for six years. As a Director, Mr. Rao was always an inspiration to me to work harder for achieving results as he always worked harder than all of us. A multifaceted personality with profound knowledge in management practices is perhaps the best way to describe Mr. Rao. His acumen in marketing knowledge products in the international market was a matter of pride and his analytical mind was just fantastic. I feel really honoured to have had the pleasure of learning so many facets of management consulting practices from Mr. ORS Rao." - Koushik Chakraborty, Project Manager at Mott MacDonald India

It was my privilege to have worked, for over six years, under one of the most respected personalities in the Management fraternity and a well-known Institution builder. His knowledge is vast and he can speak at length on any topic. I found him a true value based leader, very hard working, a seasoned professional, and a competent teacher. He taught me how to grow under pressure in the sales profession and deliver results under challenging environments. More importantly, he taught me how to face the challenges of life by acquiring knowledge, skills, and inculcating the right Attitudes, Values and Ethics.” - Vijay Vedantam, Techno Economic Viability study (TEV) I Lender's Engineering I DPR ! Done 162 successful projects ..and going strong

“ORS Rao is an exceptionally well balanced individual in a professional environment. He exudes a positive Karma from the moment that you meet him which is backed up by an unassuming wisdom when he speaks. I first met ORS when he came to the UK in 2004 and convinced me of the merits of generating proprietary content for an industry report portal called reportSURE. His skills in helping my team develop a standard table of contents and the consequent data for all industries covered meant that the efforts of both the Indian researchers and UK based editorial team were focused and that product was consistently delivered on time, to a high standard. ORS’s generosity with time also helped introduce me to the ways of “Argumentative India”. His sensitivity and patience helped me to shape my somewhat direct approach and learn to appreciate how listening can often generate higher rates of return. As a result of my association with Mr Rao, I am even more attuned to cultural sensitivities and have come to appreciate the great history of India and, more particularly, Andhra Pradesh that reaches beyond my own nation's short period of governance of this great democracy”. - Gary Ling Digital Monetiser/Information Analyst, My 'joined up' commercial thinking monetises communications

“Rao Sir has not only been a mentor to me but a lead by example. At CYGNUS, we had a dynamic team a few years ago and building it block by block from inception is what Rao Sir did. He has taught me everything that I am today in the knowledge industry. His knowledge acumen and ability to discuss on any industry is simply remarkable. A person with enviable dexterity along with humane attitude is what defines ORS (as he is popularly known as). Thank you for all you are” - Ajay Chathli; Chief Marketing Officer – Gyan Research and Analytics

“I have worked under the guidance of Mr. O.R.S Rao, Director of Cygnus Business Consulting and Research Pvt. Ltd, for tenure of over seven years. I found him a true leader, very hard working, a seasoned professional, and a competent teacher. He taught me how to grow under pressure in sales profession and deliver results. He is very impartial towards an individual and a team. Therefore, he never allowed unhealthy practices in the organization. I pray to almighty for a good health and long peaceful life of him.” - Samir Ghosh, AVP-RBSA Valuation Advisors LLP; RBSA Capital Advisors LLP

He is a real GURU to my professional life. I can never forget the way he has created a path for my professional career with his valuable guidance and fatherly advice. I always respect him for his team handling skill and his outstanding knowledge and his transparency towards his subordinates. Lucky to have him as my GURU during my tenure at CYGNUS. - Sasank Sekhar Padhi; Business Head- Hub South East Asia

One of the best managers I have worked with in my 25 year in Indian and multinational companies, ORS's management style can be summed up as below:

• Make the business better than it was when you got it.
• Do the business of the day in the day.
• Follows the dictum "Leadership is practiced, not so much in words as in attitudes and actions".
• Praise loudly, blame softly.

- Sridhar B; Director at Function Dynamics India